Overview

This course introduces participants to the groundbreaking Blue Ocean Strategy framework, which focuses on creating uncontested market space and making the competition irrelevant. Instead of competing in saturated markets, participants will learn how to redefine industry boundaries, unlock new demand, and deliver unique value through innovation. The program explores strategic tools such as the Strategy Canvas, Value Innovation, and the Four Actions Framework to help organizations break out of the red ocean of rivalry. With practical case studies and design-thinking exercises, learners will gain hands-on experience in formulating and executing Blue Ocean strategies that drive growth and differentiation. By the end of the course, participants will be equipped to lead market-creating strategies in a variety of sectors.