Overview

This course is designed to help professionals, entrepreneurs, and corporate leaders harness the Business Model Canvas (BMC) as a strategic tool to drive innovation and reimagine value creation. Participants will learn how to systematically map, analyze, and redesign business models using the nine core elements of the BMC framework. Through interactive exercises, real-world case studies, and collaborative workshops, learners will explore how innovative business models can disrupt markets, respond to shifting customer needs, and unlock new revenue streams. The course also covers how to validate assumptions, prototype ideas, and align the business model with strategic goals. By the end of the program, attendees will be able to use the Business Model Canvas to launch new initiatives or transform existing operations for sustained growth.