Overview

This course is built around the influential communication framework developed by Dee, Weaver, and Gillespie, which emphasizes strategic, staged, and stakeholder-centric communication during organizational change. Participants will explore how communication serves not just as an information tool, but as a mechanism to build trust, reduce resistance, and shape the narrative of change. The program focuses on aligning messages to audience needs, using targeted delivery channels, and timing communications to match emotional and operational readiness. Leaders will leave the course equipped to craft compelling change communication strategies that resonate across levels and functions.