Overview

This course empowers professionals with the analytical tools and strategic frameworks needed to assess competitive landscapes and uncover market opportunities. Participants will learn how to gather, interpret, and leverage competitive intelligence to make informed business decisions. The program explores various techniques including SWOT, PESTLE, Porter’s Five Forces, and benchmarking to evaluate direct and indirect competitors. Learners will also examine customer behavior, market segmentation, and industry trends to develop a complete picture of the business environment. With practical insights, real-world case studies, and hands-on exercises, this course equips individuals to drive growth, mitigate risks, and craft strategies that outperform the competition. By the end, participants will be able to confidently perform market assessments and contribute to strategic planning processes.