Overview

This course provides participants with critical skills to systematically monitor, evaluate, and interpret external factors that influence strategic planning and organizational success. Learners will explore frameworks for environmental scanning and trend analysis to anticipate risks, identify opportunities, and align strategies with changing market dynamics. The program covers macro-environmental forces (PESTLE), industry-specific trends, emerging technologies, competitive movements, and socio-economic shifts. Through practical tools and case studies, participants will learn to integrate environmental scanning into strategic decision-making, ensuring their organizations remain adaptive, forward-looking, and competitive in a complex and evolving business landscape.