Overview

This course equips business leaders, strategists, and entrepreneurs with practical tools and insights to design, evaluate, and execute growth strategies across markets and industries. Participants will explore core strategic options such as market penetration, product development, market expansion, and diversification—using frameworks like Ansoff’s Matrix and McKinsey’s 3 Horizons of Growth. The program also emphasizes the assessment of risk, resource allocation, and innovation as key enablers of sustainable growth. Real-world case studies, hands-on exercises, and strategic simulations help learners understand how to select the right growth path for their organization. By the end of the course, attendees will be able to craft growth strategies aligned with vision, market realities, and long-term value creation.