Marketing Analytics
Overview
The Marketing Analytics Program is designed to equip professionals with the analytical skills needed to make data-driven marketing decisions. This program covers essential concepts such as data collection, customer segmentation, digital marketing analytics, predictive modeling, and marketing ROI measurement. Participants will gain hands-on experience with industry-standard tools like Google Analytics, Tableau, Power BI, Python, and R. By the end of the program, learners will be able to analyze marketing performance, optimize campaigns, and enhance customer engagement using data insights.
- Use data analytics to track marketing performance and customer behavior.
- Leverage predictive models for targeted marketing and campaign optimization.
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Introduction to Marketing Analytics
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Data Collection and Management in Marketing
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Customer Segmentation and Targeting
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Digital Marketing Analytics
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Marketing Attribution and ROI Measurement
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Predictive Analytics and Forecasting in Marketing
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Pricing and Promotion Analytics
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Social Media and Sentiment Analysis
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Marketing Dashboards and Visualization
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Case Studies and Practical Applications
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