Overview

This course introduces participants to Michael Porter’s Five Forces framework, a powerful tool for analyzing competitive forces in an industry. The course will guide learners in understanding how these forces shape competitive strategy and influence market positioning. Participants will explore the dynamics of industry rivalry, the threat of new entrants, substitute products, bargaining power of suppliers, and bargaining power of customers. Through real-world examples and case studies, learners will gain the skills needed to assess competitive positioning and formulate strategies to gain a competitive edge. By the end of the course, participants will be able to leverage Porter’s Five Forces to drive strategic decision-making and enhance their organization’s market position.