Overview

This course equips participants with the strategic insight and analytical rigor to apply Porter’s Five Forces framework in assessing industry structure and guiding business decisions. Focused on understanding the competitive forces that shape profitability, participants will learn how to evaluate the bargaining power of suppliers and buyers, the threat of substitutes and new entrants, and the intensity of competitive rivalry. Through hands-on exercises and real-industry case studies, learners will use this tool to identify risk areas, uncover growth opportunities, and build resilient strategies. The program also explores how to integrate Five Forces with broader strategic planning, enabling leaders to make informed choices about positioning, investment, innovation, and market entry. By the end, participants will have the analytical confidence to apply this model across various industries and dynamic market conditions.