Overview

This practical course focuses on equipping leaders, managers, and strategic planners with the analytical tools required to evaluate internal capabilities and external influences that shape business strategy. Participants will gain deep expertise in conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analyses—essential components for informed decision-making and strategic formulation. The course walks through real-world applications, including how to collect relevant data, analyze insights, and integrate findings into strategic planning processes. Learners will explore how to use these frameworks collaboratively across departments, align them with business goals, and adapt them for dynamic environments. By the end, participants will be able to apply SWOT and PESTLE as powerful tools to anticipate challenges, identify growth opportunities, and sharpen competitive advantage.