The Art & Science of Strategic Communication 

  • Last Updated: May 28, 2025
  • english,arabic

In today’s fast-paced business environment, effective crisis communication is crucial for maintaining a company’s reputation and stability. Leaders must be equipped with the skills to manage internal and external communications during critical moments. This training focuses on creating a crisis communication plan that prepares executives to respond decisively and transparently in high-pressure situations. Through storytelling for leaders, participants will learn how to communicate complex issues simply and persuasively, maintaining trust with stakeholders. The program also covers key aspects of advanced communication strategies, teaching executives to leverage communication frameworks to build a robust messaging strategy that aligns with their organization’s vision and values.

Additionally, this training emphasizes the importance of leadership communication in fostering collaboration, innovation, and engagement across teams. Digital communication strategies are integrated to ensure executives can effectively use modern tools to engage audiences and manage their messaging across various platforms. Leaders will gain essential communication skills for executives, enhancing their executive presentation skills and ability to lead with authority. With an emphasis on actionable strategies and hands-on exercises, this course empowers leaders to master both traditional and digital forms of communication, ensuring they are equipped for any challenge in today’s evolving business landscape.

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  • Develop persuasive messaging and storytelling techniques to influence and engage diverse audiences.
  • Master data-driven communication strategies to enhance clarity, credibility, and impact in business settings

  • Foundations of Strategic Communication
  • Persuasive & Influential Communication
  • Communicating with Impact – Verbal & Non-Verbal Mastery
  • Crisis Communication & Reputation Management
  • Executive & Leadership Communication
  • Digital & Cross-Channel Communication Strategies
  • Negotiation & Conflict Resolution
  • Communication for Global & Diverse Audiences
  • The Future of Communication – AI & Emerging Trends
  • Capstone Project – Strategic Communication Plan

  • Update:May 28, 2025
  • Lectures18
  • Skill LevelAll Levels
  • LanguageEnglish
  • Course Duration: 40h
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The Art & Science of Strategic Communication 
AED90.00 AED100.00
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